global brand

global brand
марк. глобальный бренд (марка товара, известного и продаваемого на мировом рынке)

Our task is to position Panasonic as our main global brand in order to strengthen brand competitiveness worldwide. — Наша задача в том, чтобы позиционировать "Панасоник" как свой главный глобальный бренд для усиления конкурентоспособности на мировом рынке.

See:

Англо-русский экономический словарь.

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Смотреть что такое "global brand" в других словарях:

  • global brand — UK US noun [C] MARKETING ► the name of a product or service that is known and sold in all parts of the world by a particular company: »The commercial arm of the company is launching a new phone app for its global brand. ► a person who is famous… …   Financial and business terms

  • global brand —   technically any brand that has been marketed extensively around the world to a wide variety (economically, socially and politically) of countries. More usually applied to those that enjoy the very highest level of recognition …   Geography glossary

  • global brand — /ˌgləυb(ə)l brænd/ noun a famous brand name which is recognised and sold all over the world …   Marketing dictionary in english

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • Global Radio — UK Ltd. Type Private Industry Media Founded 2007 Headquarters Leicester Square, London, England …   Wikipedia

  • Global Franchise Group — is a brand acquisition and management firm headquartered in Norcross, Georgia, United States. It specializes in the retail franchising, consumer branded products, and quick service restaurant franchising industries. It was founded in 2010 with… …   Wikipedia

  • Global (cutlery) — Global (often written in all capitalized letters as GLOBAL ) is a brand of cutlery products made by Yoshikin of Japan. Their selection of knives are known for their distinctive one piece, molybdenum/vanadium stainless steel design. These are… …   Wikipedia

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • Global Human Rights Defence — (GHRD) is an international human rights Non Governmental Organisation (NGO) working with and for minorities. GHRD specifically addresses those areas and populations of the world where severe and extensive human rights violations of certain ethnic …   Wikipedia

  • Brand India — is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information… …   Wikipedia

  • Global — is a synonym of worldwide and means of, or relating to, or involving the entire world, in the general sense or as the planet Earth. [ [http://dictionary.oed.com/cgi/entry/50095613?single=1 query type=word queryword=Global first=1 max to show=10… …   Wikipedia


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